Online marketing has its roots in traditional marketing, but it differentiates in a very obvious manner due to its unique features: INTERACTIVITY. On the Internet, communication takes place in two directions and not just in one as in traditional marketing. Meanwhile, retailers and customers may conclude transactions in their homes or offices at any time of the day or night. Also, with the high growth of social media, the two ways of communication happen very fast because let's say that you publish something now and in few seconds you can get a like, share, comment, positive or negative feedback.
Online marketing offers the advantage of presenting interactive promotional materials that can meet the expectations of each type of buyer. Instead of creating a single message, as it happens in the promotion of mass marketing, the online marketing allows the creation of interactive booklets that allow potential clients to choose the information they want to see and when they want to see. Online, the companies can create individualized sales presentations, which are able to meet the needs of each buyer. Online Marketing allows companies to target their customers in a way that the traditional marketing cannot. Individualized messages, selling one-on-one and an advertising message placed inside a large amount of useful information make the rules. Online advertising is closer to selling personally than anything else. Depending on your business model, you can rely exclusively on online marketing or to integrate online and offline marketing and we will be please to help you along the way.
Build relationships one by one
Business relationships must be built one at a time and not more at the same time. You have to personally get involved in the online marketing, spending time to initiate and maintain business relations. You can create close relationships with your customers using personalized emails, welcome messages on the personalized web pages or keeping information on areas of interest and previous shopped items of customers. More than ever, the customers love personalized attention and online is a communication medium where you can do this in a stellar way by also using a lot of automation.
Appreciate the value of long-term customers
We are living in the time of individual markets, when each client is seen as a person with its own unique needs, lifestyle preferences and buying patterns. One of the main objectives of your online marketing strategy should be the development of a comprehensive database that contains detailed information about current and potential customers. This database will allow you to personalize the promotional messages and the commercial offer, based on your market targets. Also, this will help you to identify the long-term customers which is the most important customer category. Your company’s efforts, to increase the customer loyalty, will be sustained by the amount of information from the customer information database. The whole idea is to have a suitable communication with every customer category.
The promoting process must be interactive
The potential customer that browses the Internet is better trained and has higher incomes than the average. This type of users also have a low level of tolerance for intrusive advertising messages which appear suddenly on the screen. That is why the online marketing strategy should find solutions in order to reduce the level of frustration caused by online commercials and also not to affect the message’s value and persuasive “power”. Customers demand more information from companies that must respond promptly to questions through email, social media and other online channels. In this way, the customer observe the company’s efforts and interest about he’s/she’s commercial communication needs. This type of communication will create reciprocity in the mind of the customers and will make the sales very easy to be made overtime. Web Future assures will help you to design the entire funnel from having a lead to your database and to have a raving fan and not just a customer.
Provides useful information, not trying to persuade.